Course Description

A comprehensive, 10 module overview of Generation Z.

Designed for educators, parents, leaders, managers and their teams to better understand and engage with Gen Z as students, employees and customers.




Founder & Facilitator

Claire Madden

clairemadden.comClaire Madden is the founder and facilitator of the Generation Z Online Masterclass. Claire Madden is a social researcher, media commentator, keynote presenter, TEDx speaker, business consultant, and founder and Director of the strategy and communications agency, Hello Clarity. Claire is in demand for her skill in effectively identifying the changing social trends and effectively communicating the engagement styles of the emerging generations.Claire is a professional in interpreting what this means for educators, managers and business leaders. With academic qualifications in communications and postgraduate studies in leadership, Claire brings robust, research-based content to her engaging presentations and consulting. Claire is uniquely placed as an expert on social trends, organisational culture and generational engagement.

Course curriculum

  • 1

    Introduction

  • 2

    Full Worksheet Set

    • Full Worksheet Set
  • 3

    The Generations Defined

  • 4

    Meet Generation Z: Part 1

    • Meet Generation Z: Part 1

    • Worksheet - Meet Generation Z
  • 5

    Meet Generation Z: Part 2

    • Meet Generation Z: Part 2

    • Worksheet - Meet Generation Z
  • 6

    The WHY of Social Media: Part 1

    • The Why Of Social Media - Part One

    • Worksheet - The WHY of Social Media
  • 7

    The WHY of Social Media: Part 2

    • The Why of Social Media - Part 2

    • Worksheet - The WHY of Social Media
  • 8

    The WHAT of Social Media

    • The WHAT Of Social Media

    • Worksheet - The WHAT of Social Media
  • 9

    Educating Screenagers

    • Educating Screenagers

    • Worksheet - Educating Screenagers
  • 10

    Leading Generation Z

    • Leading Generation Z

    • Worksheet - Leading Generation Z
  • 11

    Attract, Engage & Retain Gen Z: Part 1

    • Attract, Engage & Retain Gen Z: Part One

    • Worksheet - Attract, Engage & Retain Gen Z
  • 12

    Attract, Engage & Retain Gen Z: Part 2

    • Attract, Engage & Retain Gen Z: Part Two

    • Worksheet - Attract, Engage & Retain Gen Z

Reviews

5 star rating

Gen Z Masterclass

Brad Hallett

The generation Z Online Masterclass course has been enormously helpful for me in understanding how my students think about their future. As a teacher, it has...

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The generation Z Online Masterclass course has been enormously helpful for me in understanding how my students think about their future. As a teacher, it has assisted me to plan and provide activities, assignments and learning environments that support their specific work-ethic, and make their learning meaningful for them. This course is a must for anyone who works with young people, who might not understand this new, future workforce, understanding their worldview, who genuinely see Gen Z as an asset to their workforce, or who just wants to kmow 'how they tick'. The Gen Z Online course is highly professional, easily accessed, flexible in its delivery, well resourced and great value. I would highly recommended this course. Primary Teacher

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5 star rating

Bronnie Simon

This was a really helpful course. Claire's understanding of the way technology has impacted younger generations is well articulated and offers a great deal o...

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This was a really helpful course. Claire's understanding of the way technology has impacted younger generations is well articulated and offers a great deal of insight that makes it easier for older generations to understand why Gen Z's think and behave differently to their predecessors. Armed with this knowledge we can not only be more helpful to our young people, we can look for useful interventions that may make life a little less challenging for the generations yet to come.

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4 star rating

Engaging and useful

Hannah Juanta

- Informative and well put together - Easy to follow and understand - Relevant information and data - Helpful worksheets and ease of access Would recomme...

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- Informative and well put together - Easy to follow and understand - Relevant information and data - Helpful worksheets and ease of access Would recommend to my team as well as anyone simply interested in GenZ *would suggest more visual elements

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